The Kick-Up Challenge

Two fantastic YoungMinds supporters have set up The Kick-Up Challenge to raise awareness about young people’s mental health

What is the #KickUpChallenge?

Paula Henley and Emma Burke, two friends and business partners who support YoungMinds, have created the #KickUpChallenge to raise awareness about young people’s mental health and to raise money to support our work.

People taking part in the #KickUpChallenge film themselves trying to do ten kick ups, share their videos on social media and nominate three friends to do the same. It’s like the #IceBucketChallenge – but with Kick-Ups.

Who can take part?

Anyone can take part. The challenge was created by Paula and Emma and they asked Harry Redknapp, who won I’m a celebrity, get me out of here last year, to launch the challenge, along with Aston Villa footballer Tyrone Mings. We are hoping that lots of people of all ages across the country will get involved, and nominate others to do the same.

How do I do it?

  1. Film yourself trying to do 10 kick-ups
  2. Tag three friends and nominate them to do the same
  3. Upload your video to Instagram, Twitter and Facebook.
  4. Don’t forget to tag your friends, @YoungMindsUK & use the hashtag #KickUpChallenge
  5. Donate to YoungMinds online or text YOUNGMINDS to 70660 to donate £2

What is the message behind the challenge?

Sadly Paula’s step-son took his own life, and this was the reason she wanted to set up the challenge. One in eight children and young people have a diagnosable mental health problem, and suicide is the biggest killer of men aged under 45. We need to spread the message to anyone struggling with their mental health that they are not alone and encourage them to talk to someone about how they feel.

What if I can’t do 10 kick-ups?

That’s fine. You don’t need to be good at football to take part. Most people would struggle to do 10 kick-ups – the point of the campaign is just to give it a go.

If you’re amazing at football and want to show off your skills, that’s great! But if you can’t get beyond two or three, that’s no problem, and you’ll entertain your friends by sharing your best efforts.


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