Our Strategic Plan 2016-20

YoungMinds was established in 1993 and is the UK’s leading charity committed to improving the emotional wellbeing and mental health of children and young people.

Vision and mission

We champion children and young people’s mental health and wellbeing across the UK. Driven by their experience we create change so that children and young people can cope with life’s adversities, find help when needed and succeed in life.

Our values

Ambition: We set ambitious goals to make a lasting difference to the lives of children and young people.

Collaboration: We will always listen to and create solutions with  children and young people.

Integrity: We respect each other, thrive on diversity, and will always act in the best interests of children and young people.

Our strategic aims

  1. Foster innovation to meet the needs of vulnerable and excluded children and young people.
  2. Promote good mental health to more children and young people than ever before.
  3. Champion the voices of young people and parents to influence mental health policy and practice.
  4. Inspire excellence to achieve transformed, integrated services.
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