Programme One Never Alone | Impact Report

Never Alone

Helping young people look after their own mental health

It has never been more important to provide young people with safe, and trusted mental health information and support than during the pandemic.

Our website, social media channels and Textline proved to be vital and trusted resources during a challenging year for young people’s mental health.

We provide young people with advice to help them know what to do if they are struggling and where they can get support.

Our vision is for no young person to feel alone with their mental health – and through our digital support, we can achieve exactly that.

Our strategic aims

Every young person who needs us can find us quickly and easily.
Every young person we engage with feels more hopeful about their mental health and can do something positive to improve their situation.
Every young person who wants to be a source of support to their friends can come to us to gain the skills and confidence to do so.

Covid-19 impact

In response to the pandemic, we created an online mental health hub to support young people during lockdown.

Our coronavirus hub landing page which signposts to information and support was visited 183,727 times.
Our rapid social media response reached over 1 million young people on Instagram and over 7 million people on Twitter in the first two months of lockdown.

A young woman with curly hair wearing a blue denim jacket is smiling and talking with two young men in the park.

Instagram

Instagram, which is our main social media channel for young people, saw the largest increase in followers of 52% during the year to 121,846.

Over the year on Instagram, we created 20 Covid-related posts, gaining 123,737 engagements and 1,102,020 impressions.

YoungMinds Textline

This partnership with Mental Health Innovations means that any young person in the UK experiencing a mental health crisis can access free support, 24/7.

Last year there were 31,717 conversations with 13,345 texters, a 98% increase on young people using the service via YoungMinds.

86% of users said the conversation they had was helpful.

408 conversations led to an active rescue.

Information and support for young people

Four young people huddle round together, smiling and laughing, looking at a phone that the person in the middle is holding. They stand inside a campus building.

Our ‘Find Help’ pages, which provide information and support for young people, saw a 62% increase in UK users to 2.9 million, and 89% of these say they found the support helpful.

74% of young people tell us they felt more hopeful about their mental health after accessing our website.

Take a look at our information and advice

#NotAllOnYou

Our #NotAllOnYou campaign was designed with Activists to help young people support their friends who are struggling with their mental health, while also looking after their own.

By learning how to support others, young people could also understand how to look after their own mental health too.

The campaign reached over 1.9 million young people, with over 850,000 people watching our animated films.
78% of under 25s who took our survey after visiting our campaign page said they learnt something new about how to support someone who is struggling with their mental health.
84% of those respondents also felt more confident to support a friend as a result.

Our animation series for #NotAllOnYou

Britain Get Talking

Our campaign with ITV and Mind, Britain Get Talking, featured a film that saw over a hundred celebrities call on people to stay connected and keep talking during lockdown. From the campaign, 6.4 million people reached out.

See more about the campaign here