Disney's Aladdin partnership launches with YoungMinds

YoungMinds charity has announced a partnership with Disney’s hit West End musical Aladdin, launching on World Mental Health Day (10th October).

The team behind Aladdin will be fundraising for YoungMinds over the coming months, while also providing opportunities for the charity’s youth volunteers to meet cast and crew and learn about the theatre industry. They also plan to work with YoungMinds to create new teaching resources relating to mental health.

On World Mental Health Day, the cast of Disney’s Aladdin will also wear something yellow as part of the charity’s #HelloYellow initiative. Now in its third year, #HelloYellow aims to spread the word among children and young people that, whatever you’re going through, you can talk to someone if you’re struggling to cope.

YoungMinds is the UK’s leading charity fighting for children and young people’s mental health. Now in its 25th year, the charity aims to ensure that young people have the best possible mental health support and the resilience to overcome life’s difficulties.

Aladdin, which opened to critical acclaim at the Prince Edward Theatre on 15 June 2016, features the timeless songs from the Academy Award®-winning animated film as well as new music written by Tony®, Olivier© and eight-time Academy Award® winner Alan Menken (Beauty and the Beast, Newsies, Little Shop Of Horrors).

Jade Ewen, who plays the role of Jasmine, said: “Along with the rest of the Aladdin company, I am thrilled to be supporting #HelloYellow. We are proud to be standing alongside all the children, young people, families and groups of friends who will also be wearing something yellow to show young people that they’re not alone with their mental health. It’s so important that we do what we can to help make young people aware that whatever you’re going through, you can talk to someone if you’re struggling to cope.”

Emma Thomas, Chief Executive of YoungMinds, said: “We’re absolutely delighted to have the generous support of the Aladdin cast, crew and audiences over the coming months.

Children and young people today face a huge range of pressures – from stress at school to concerns about body image. More young people than ever before are reaching out for mental health support, but it’s often far too difficult for them to get the help they need.

Aladdin is a show that has brought joy to hundreds of thousands of people, and their support for our charity will make a big difference.”

Notes to Editors

Now in our 25th year, we are the leading charity fighting for young people’s mental health. We’re leading the fight for a future where all young minds are supported through life, whatever the challenges. We’re here to make sure they get the best possible mental health support and have the resilience to overcome life’s difficulties.

For further information please visit

Follow us on Twitter and Facebook @youngmindsuk

For free advice and support for parents, call our helpline on 0808 802 5544 


Prince Edward Theatre
28 Old Compton St
London W1D 4HS

Box Office number: 0844 482 5151

Facebook: Aladdin London

Twitter: @AladdinLondon

Instagram: @AladdinLondon



DISNEY THEATRICAL PRODUCTIONS, a division of The Walt Disney Studios, was formed in 1994 and operates under the direction of Thomas Schumacher.  Worldwide, its 10 Broadway titles have been seen by over 160 million theatergoers and have been nominated for 62 Tony® Awards, winning Broadway’s highest honor 20 times.  With more than 20 productions currently produced or licensed, a Disney musical is being performed professionally somewhere on the planet virtually every hour of the day. 

The company’s inaugural production, Beauty and the Beast, opened in 1994. It played a remarkable 13 year run on Broadway and has been produced in 37 countries worldwide.

In November 1997, Disney opened The Lion King, which received six 1998 Tony Awards including Best Musical. After 20 landmark years on Broadway, it has welcomed more than 95 million visitors worldwide to date, and can currently be seen in ten productions worldwide.  Having played 20 countries on every continent except Antarctica, The Lion King’s worldwide gross exceeds that of any film, Broadway show or other entertainment title in box office history.

Elton John and Tim Rice’s Aida opened on Broadway next, winning four 2000 Tony Awards.  It was followed by Mary Poppins, a co-production with Cameron Mackintosh, which opened in London in 2004 and went on to enjoy a six year Tony-winning Broadway run. 

Tarzan®, which opened on Broadway in 2006, is now an international hit with an award-winning production in its 8th year in Germany.  In January 2008, The Little Mermaid opened on Broadway and was the #1-selling new musical of that year.

Disney Theatrical Productions opened two critically acclaimed productions on Broadway in 2012, receiving seven Tony Awards between them: Peter and the Starcatcher and Newsies, each of which enjoyed a two-year run with the latter launching a two-year North American tour and a record-breaking Fathom Events’ in-cinema release.

Aladdin, Disney Theatrical’s 2014 hit, continues selling out on Broadway and has launched five additional productions around the globe.  Its newest hit, the 2018 Tony-nominated Best Musical Frozen, is already setting records in its Broadway run.

Other successful stage ventures have included the Olivier-nominated London hit Shakespeare in Love, stage productions of Disney’s High School Musical, Der Glöckner Von Notre Dame in Berlin, and King David in concert.  DTP has collaborated with the country’s leading regional theatres to develop new stage musicals including The Jungle Book, The Hunchback of Notre Dame and Freaky Friday.

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